The complete guide to marketing for restaurant managers
Author: Patti J. Shock, John T. Bowen, John M. Stefanelli
- How do I market my restaurant to prospective customers?
- Do loyalty programs really work?
- How do I communicate with my local newspaper to get the biggest "bang" for
my marketing buck?
By providing specific tools and methods tying marketing theory to practice,
this concise, easy-to-use book provides restaurant and foodservice managers with
answers to these marketing questions and many more.
This hands-on resource offers a variety of material that is applicable to the
day-to-day operation of a foodservice business, including strategies linking the
location and design of a restaurant with its menu and pricing, as well as
guidance on how to implement a marketing plan and budget.
